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The manifesto
YEKOH Cosmetics
A positive beauty, or nothing.
Beauty
is union
for a cosmetic that brings people together.
We know that beauty does not exist without multiplicity, and we are proud to defend diversity. We all have a contribution to make to build an even more beautiful world. This bias is engraved in the heart of our DNA.
YEKOH takes its initials from the make-up artists, coaches, doctors and scientists who have brought the brand to life. This is what we do every day: YEKOH brings people together beyond their differences in cosmetics that unite and unify.
Beauty
is strength
FOR A BEAUTY THAT LOVES AND ASSUMES ITSELF.
We do not make up to hide. We sublimate and reveal what has always been there. We create products with an imperceptible finish: always radiant, never suffocating. They are like a second skin that feels, vibrates and blossoms with you as you go about your daily life. We offer you the opportunity of a makeup that highlights what you really want to emphasize.
Our strength is also yours.
Beauty
is color
FOR PURER COLOR THAN EVER.
You, us, them: we carry all the colors of the world in us and on us. That's why color has always been the guiding light in our innovations. We make it our R&D spearhead, with rich, intense pigmentations that blend perfectly with your natural colors. In keeping with this philosophy, we were among the first to develop several foundation ranges classified by phototype. See the difference.
Beauty
is expression
FOR A MAKEUP THAT LOOKS LIKE YOU.
At YEKOH Cosmetics, we want to give you the freedom to affirm who you are through an infinitely variable range. Each eye shadow, lip gloss or foundation is designed to bring you a little closer to your deepest aspirations. You want to be exuberant? Go ahead, you can. Want to be soft and delicate? Go ahead, you can too. Play with our multiple shades, textures and finishes to bring out all the facets of your personality. With us, anything goes, as long as you feel like it.
Beauty
is benevolence
FOR A NEW VISION OF BEAUTY.
Positive beauty is also beauty that is good for you. We have made bold choices in the formulation of our products to ensure a caring and meaningful experience. We renounce many controversial ingredients without essential cosmetic benefits, especially those derived from petrochemicals. Tested to evolve in affinity with your skin, our products are also more respectful of the environment, fauna and flora.